Retargeting is what happens when you feel like that ad is stalking you all over the Internet. When someone visits your website their browser remembers this and as they continue browsing the Internet advertisements are tailored based on the websites they have visited.

Very! It ensure that potential customers don’t forget about you. The more they see your ads the more your business the more you stick in their mind, increasing the chance they’ll come back to you. Retargeting has higher click though rates than other forms of banner advertising, because it’s something they have already shown an interest in.

Retarget the right product – if a person was looking at T-shirts they don’t want to see a pair of pants. Have a call to action and only target people who have not completed a purchase.