Facebook is a great tool to advertise and has user-friendly back end allowing you to customise your advertisements.

Customise Your Audience

Customising your audience allows you to target specific people to optimise your marketing spend. It also allows you to expand your audience and reach new customers through targeting different groups. For example:

RUN DIFFERENT CAMPAIGNS BASED ON YOUR OBJECTIVES

Running a campaign based on different objectives optimises the effectiveness. It allows for easy analysis of success and to see if there’s any room for improvement.

CREATE VARIOUS TYPES OF ADVERTISEMENTS

Choose the type of advertisement that is most effective for your message. Facebook allows multiple different types of advertisement to choose from making it a versatile platform to communicate through.

TARGET PEOPLE

Not everyone is on Facebook all the time. You can run your campaign on a schedule choosing peak times your audience will see your message. You can also choose to target people on their phone, maybe during the morning commute, or on a desktop computer.