Be seen where people look. Search Engine Optimisation is the process in which your website is optimised to rank better on Google and other search engines. By targeting specific keywords relevant to your business and customer’s searches you can increase relevant traffic to your website.
What is SEO?
SEO, or Search Engine Optimisation, is the process of improving your website presence in search engines to increase traffic flow to your website.
Why do you need it?
To ensure your website stays competitive and continues to rank highly in user’s searches you will need an SEO campaign. The result is that your website will have more impressions in search results and therefore bring more traffic to your website.
What keywords you think are relevant and what your customers are actually searching may be different. A keyword analysis will find what keywords are best for your business to target in order to bring the most relevant traffic to your site.
Good content for your customers is good content for Google. Your content should be easy to read for your customers so they can find what they need easily while also being interesting and engaging.
Google isn’t just all about the content. There’s a more technical side to search and we can help you figure this out. By adding enhanced descriptions, fixing on page technical issues and relevant backlinks, we can help improve your website and therefore it will rank higher on search.
A higher rank on Google means more people see your website, and in turn click through to view it. This means more potential leads and sales for your business.
An optimised website is an efficient website. Fast loading speeds mean people see content quicker and are less likely to be impatient. Content is easy to follow and relevant to what customer’s are searching for and the layout allows for easy navigation and access to all pages. A good website will provide an all round positive web experience for your customers.
Counter Algorithm Changes
Google and other search engines are constantly changing and updating their algorithm in order to present relevant and quality content to users. A strong SEO campaign will prevent your website from being severely affected by an algorithm change and minimise any significant potential drop in ranking.
Organic search ranks are constantly changing, and particularly in competitive industries these ranks can change very quickly. An ongoing SEO campaign will ensure that your site is visible against competitor’s sites and stays where people can see and access it.
Be Found When People Look
The wonderful thing about a strong SEO campaign is that you will be found when people are actively looking for you. This means you can reach your target market when they want to find you and when they are highly engaged and interested in what you have to say, rather than catching them off guard.