Project Description

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Who

A local suit retailer and wholesaler in Adelaide, how has been opperating for decades and has previously advertised on TV, radio and through other online providers.

adelaide suits direct

Why

Our client was previously working with a different agency and felt they were not being provided with adequate reporting and couldn’t see the results they were wanting.

They were needing better visibility and increased traffic to improve their online presence.

What

To archive the goals the client was looking for we implemented a customized SEO campaign over the course of 6 months. Firstly we analysed there current website and the current competitors in the market to assess the best cause of action. Following on from our findings we spent a lot of time initially fixing up minor defects in there website and building new content relevant to there business and targeted keywords. Then over the course of the campaign we refined the initial work, while building backlinks and adding additional content.

Alongside the SEO campaign we also took over their AdWords campaign which we improved through restructuring, refining and producing better advertisements. We then augmented this by adding a retargetting campaign to capture people who had already visited the website.

SEO scores

During the 6 month SEO campaign we managed to get them ranked #1 for 10 of there targeted keywords in Google and Bing as well as being eligible for the local maps feature for three of those keywords. The AdWords campaign which is still running we have built up the CTR to 5% which is more than double what it previously was, plus have had a lot of success with retargetting.

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