To archive the goals the client was looking for we implemented a customized SEO campaign over the course of 6 months. Firstly we analysed there current website and the current competitors in the market to assess the best cause of action. Following on from our findings we spent a lot of time initially fixing up minor defects in there website and building new content relevant to there business and targeted keywords. Then over the course of the campaign we refined the initial work, while building backlinks and adding additional content.
Alongside the SEO campaign we also took over their AdWords campaign which we improved through restructuring, refining and producing better advertisements. We then augmented this by adding a retargetting campaign to capture people who had already visited the website.