To form the foundation of an identity and create a logo resemblant of this we looked at what their name really means. The words ‘Elit’ ‘nexu’ translate from Latin to roughly ‘mind developer’. From here we developed a logo around the idea of a helix or atom to connect the name to its roots. The final logo consisted of two elements, the text and the icon in a 3D effect. This was to communicate the high-end look and feel, while remaining versatile for use digitally and in print.
Elitnexu was also in need of assets for print use. We applied the logo created as well as its brand colour scheme to create print assets, which carry a consistent theme to ensure clear communication. The assets show professionalism with a pop of fun with the bright hues from the brand colour scheme.
- Business cards
- Document templates