To start with, our client needed a logo in order for people to recognise the brand. After refinement, the logo resembles a coin with a trowel symbol; close to the heart of what the business does, and ultimately gives a more physical representation of their business. The design of the coin’s edging was derived from the 2015 Australian gold sovereign coin while the trowel symbol is a traditional symbol of the building industry, thus linking them to the people they service.
After coming to us with nothing we created print and digital assets to begin using. This included double sided business cards. Other digital material included vector images to use on the website and other digital materials. The creation of assets means that there is consistent branding across all communication channels, and attributes to the formation of their identity.