What is Twitter?

Launching in 2006, Twitter has been around for a while and made its mark on the Internet. The US based service has grown globally and is currently available for use in more than forty languages. Twitter is a social media networking site in which people communicate through ‘tweets’.

 

What is a tweet?

Tweets are short, sharp, and shiny messages under 140 characters long, and can include content such as images, video, or external links. People can tag other users in tweets, use hash tags for community involvement, or retweet other user’s tweets.

 

Newsfeed

As with other social networks, a user’s newsfeed shows the Tweets from people that they follow. This is where people can interact with other user’s tweets, reply, or retweet them to their own profile.

 

Profile

Twitter profiles are fairly simple. A profile consists of a short profile, a photo, and a feed of all of the user’s tweets.

 

Direct Messages

Twitter has a tool for users to privately communicate with each other outside of the public domain. Direct messages can be a conversation between two users or between a group of users.

 

Twitter for business

Twitter now allows for Tweets to be scheduled, meaning users can plan Tweets ahead of time to post in the future. Users follow other users in which they can view updates in their own personal newsfeed, or they can search to view a specific user’s account.

 

Advertising on Twitter

Businesses are able to utilise Twitter as part of their digital strategy. The use of short sharp and shiny messages to get messages across efficiently is Twitter’s unique advantage.

 

Hash tag engagement is one of Twitter’s big strengths. Both business and users alike can utilise hash tags through their tweets. This can be for relevant events, movements, or interests. Hash tags allow users to reach out to the wider community. People can view tweets by hash tag, allowing users to see any Tweets relevant to the same topic.

 

Twitter also has an advertising service for businesses offering objective based campaigns around website clicks, building followers, and increasing engagement. Businesses are also able to send out promoted tweets that appear in users news feeds and on timelines.

 

Who uses Twitter?

Twitter has 313 million active users[1] while 19% Australians on social networks use twitter[2]. Twitter is used by 33% of Australians between 18-29 while notably more males use the service with 25% of male social media users on the platform compared to 14% of females.

 

Twitter has slowly been declining in Australia, in 2016 34% of Twitter users in Australia stopped using the service[3]. However, those who remain on the service are highly engaged users.

 

How long do people spend on Twitter?

The average Twitter user in Australia visits the site 35 times per week, which is the highest out of any social network[4], while the average person spends around 24 minutes per visit on the platform[5], only outstayed by instagram.

 

[1] Twitter.com

[2] Sensis Social Media Report. (2016). 1st ed. [ebook] Melbourne, Available at: https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_2016.PDF [Accessed 1 Nov. 2016].

[3] Sensis Social Media Report. (2016). 1st ed. [ebook] Melbourne, Available at: https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_2016.PDF [Accessed 1 Nov. 2016].

[4] Sensis Social Media Report. (2016). 1st ed. [ebook] Melbourne, Available at: https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_2016.PDF [Accessed 1 Nov. 2016].

[5] Sensis Social Media Report. (2016). 1st ed. [ebook] Melbourne, Available at: https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_2016.PDF [Accessed 1 Nov. 2016].