SEO is related to how your website gets picked up by search engines such as Google.

Optimising your SEO allows Google to rank your website higher, giving it more chance of being clicked.

Ranking higher on a search engine is all about having a good, relevant website, with domain authority. The objective is to rank highly and have more keywords.

Google wants to deliver the most relevant website and information it can for a person’s search. Thus you should think about optimising your content to be relevant for the user and in turn Google will reward you.

Google is always changing its algorithm to deliver better results for users. This means websites must stay up to date and relevant.