Instagram is a very visual platform allowing advertisers communicate visually with their target audience. Through the use of quality images and video, visually appealing feeds and many hashtags, Instagram is a top marketing tool. Instagram allows great brand awareness and ad recall, and allows you to communicate with a larger audience.

RUN DIFFERENT CAMPAIGNS BASED ON YOUR OBJECTIVES

By using objectives you can maximise the effectiveness of your Instagram campaign. It also allows you to analyse effectively in order to tweak it and make improvements.

CREATE VARIOUS TYPES OF ADVERTISEMENTS

Different types of ads allow you to be visually creative in what you communicate. Use quality images or video in order to capture your audience.

INTEGRATION WITH FACEBOOK

Now that Instagram is owned by Facebook it allows integration between the two services. You can use Facebook ads to advertise to instagram giving you the opportunity to target detailed audiences. You can also share your instagram images to Facebook allowing campaigns to be run simultaneously. The two platforms together can be useful for remarketing.

Instagram and e-commerce

Instagram has great potential to work with your e-commerce store. The visual medium means you can post images of your products and drive customers direct to your website. It is particularly effective for industries such as fashion, beauty, food, and beverage. On average, orders made from Instagram sources are of a higher value than from Facebook.