Email marketing is the modern world’s form of ‘junk mail’, however, there is a lot to do to ensure it isn’t ‘junk’. It can be a very effective way of directly communicating to your customers when they are at home and on the go.
Email marketing generally requires a list of people who might be interested in what you have to say, to do this, you need to acquire a list. Different lists can be used for specific purposes
People in a certain region (Location based sales)
People with specific interests (Product updates)
Naturally, content is the most important part of your email. Make it interesting and engaging, or people won’t want to read what you have to say.
Balance text and images
Use it as a form of personal communication
Break text up
Keep it short and sweet
Email Marketing Etiquette
Always seek permission to send email
Have an unsubscribe option
Don’t use abrupt subject lines – ie. Don’t overuse emojis or use all caps.
Make the most of Email Marketing platforms
There are numerous services that allow you to create and analyse email marketing campaigns for your business. Many of these services provide free trials or free plans so you can test out what works best for you.
Many of these services provide free trials or free plans so you can test out what works best for you.
Analysing your campaigns is important so you know how successful your email marketing is. It also shows what you can improve on. Important factors to consider when analysing include: