Email marketing is the modern world’s form of ‘junk mail’, however, there is a lot to do to ensure it isn’t ‘junk’. It can be a very effective way of directly communicating to your customers when they are at home and on the go.

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Email Lists

Email marketing generally requires a list of people who might be interested in what you have to say, to do this, you need to acquire a list. Different lists can be used for specific purposes

  • Everyone (Newsletters)
  • People in a certain region (Location based sales)
  • People with specific interests (Product updates)

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Creating Content

Naturally, content is the most important part of your email. Make it interesting and engaging, or people won’t want to read what you have to say.

  • Balance text and images
  • Use it as a form of personal communication
  • Break text up
  • Keep it short and sweet

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Email Marketing Etiquette

  • Always seek permission to send email
  • Have an unsubscribe option
  • Don’t use abrupt subject lines – ie. Don’t overuse emojis or use all caps.

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Make the most of Email Marketing platforms

There are numerous services that allow you to create and analyse email marketing campaigns for your business. Many of these services provide free trials or free plans so you can test out what works best for you.

  • MailChimp
  • Campaign Monitor
  • GetResponse

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Many of these services provide free trials or free plans so you can test out what works best for you.

Analyse Campaigns

Analysing your campaigns is important so you know how successful your email marketing is. It also shows what you can improve on. Important factors to consider when analysing include:

  • Open rate
  • Click through rate
  • Unsubscribe rate

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