How it Works

/How it Works/
13 01, 2017

How Email Marketing Works

By | January 13th, 2017|

Email marketing is the modern world’s form of ‘junk mail’, however, there is a lot to do to ensure it isn’t ‘junk’. It can be a very effective way of directly communicating to your customers when they are at home and on the go. Email Lists Email marketing generally requires [...]

6 11, 2016

How Instagram Advertising Works

By | November 6th, 2016|

Instagram is a very visual platform allowing advertisers communicate visually with their target audience. Through the use of quality images and video, visually appealing feeds and many hashtags, Instagram is a top marketing tool. Instagram allows great brand awareness and ad recall, and allows you to communicate with a larger audience. [...]

2 11, 2016

How LinkedIn Advertising Works

By | November 2nd, 2016|

LinkedIn is a professional social network – like Facebook for business people. It is smaller than other social networks, however it allows great customisation for your target audience meaning you can create meaningful engagement with potential customers. Run Different Types of Ads Different types of ads allow you to choose [...]

26 10, 2016

How Pinterest Advertising Works

By | October 26th, 2016|

Pinterest is a very visual social space, which can allow you to interact with potential customers. Through the use of pins and boards customers can access your content and repin it to visit it later. Currently Pinterest allows promoted pins in the US and will be on its way to Australia soon. [...]

18 10, 2016

How SEO Works

By | October 18th, 2016|

SEO is related to how your website gets picked up by search engines such as Google. Optimising your SEO allows Google to rank your website higher, giving it more chance of being clicked. How To Rank Higher Ranking higher on a search engine is all about having a good, relevant website, with domain [...]

11 10, 2016

How Retargeting Works

By | October 11th, 2016|

Retargeting is what happens when you feel like that ad is stalking you all over the Internet. When someone visits your website their browser remembers this and as they continue browsing the Internet advertisements are tailored based on the websites they have visited. [...]

4 10, 2016

How Facebook Advertising Works

By | October 4th, 2016|

Facebook is a great tool to advertise and has user-friendly back end allowing you to customise your advertisements. Customise Your Audience Customising your audience allows you to target specific people to optimise your marketing spend. It also allows you to expand your audience and reach new customers through targeting different [...]