The Audit Advantage
When you’re in the digital space it’s important to know how you’re doing.By
Doing a digital audit is part of this process to keep track of your online assets. This means you can see where you’re doing well, and what areas might need a little improvement.
Your website is an important source of information for current and potential customers.
Analytics is a basic need for your website and it allows you to gather information about your web traffic such as number of visitors, locations, and where it’s coming from. This is all important information to know and can show you areas to improve on.
In the age of the smart phone this is a must. People have access to information on the go, so make sure your website is mobile and easy to use. There’s nothing worse than trying to navigate a desktop website on a phone with tiny text and menus that don’t work.
This might seem like it’s unimportant, but in fact it’s quite the opposite! Technical aspects include how much time it takes your website to load, as well as if there is any broken code. These things also have an impact on your SEO so don’t underestimate it.
This is what people come to your website for. Audit your content thoroughly and ask yourself: ‘is it relevant?’ ‘does it answer customer’s questions?’. Make sure your website has the information it needs and is communicating the a consistent message.
Having a visually appealing consistent website is important, both to be engaging for customers, and to allow for easy navigation. Do you use images and / or video? If you do ensure these are relevant and add value to your business’s website.
First of all, are you on social media? If not, you should be! Choose what platforms are suitable for your business. As a start at least a Facebook page is recommended, then look at expanding in to what might be relevant for you.
Social media can be a more fun and interactive way to engage with customers, however, you should ensure that all of your communication has a consistent message. Your social media should compliment the messages on your website to further inform and engage customers. This might mean avoid posting memes if your business has more sincere undertones.
When was your last post? Do you post regularly? These are some questions to be answered when analysing your social media. Ensure you are regularly engaging on social media and keep relevant and fresh.
Engagement is an important part of social media, and of course we all want to engage with our customers. Look at how effective you are at reaching them and how often they are interacting with you. There might just be some room for improvement here.
Doing an audit of your online assets might seem like a boring task but it is important to see where you’re at digitally. Make it a regular task to keep on top of your online presence and ensure it’s in tip top shape, stays fresh, and keeps relevant.