Pinterest is a huge resource. Essentially it is a compilation of lots of information that people have uploaded to it in a visual format. You can use this for a number of things, from finding recipes, to travel inspiration, to learning resources. If you have interesting content, then chances are you have something to offer Pinterest. If you’re struggling to hit the ground running, here are some tips to boost your Pinterest presence.
Use a Business Account
First and foremost, switch your Pinterest account to a business account. This allows you to access your analytics. You can track how well your pins are performing, see how many times they are viewed and click throughs to your website. This is valuable data so you can see what pins work well and what ones don’t.
Verify Website
Once you have a business account you will be able to verify your website. This means pins that come from your website can be tracked and you can measure how many times people click through to your site from what pin.
Make Multiple Pin Images
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Don’t think you can only many one pin image per post or page. Multiple images are useful for attracting different types of people to your page. By using different images and text on your pins you can post them on different boards to reach different people. It also means that you have more chance of people seeing your content and clicking through to your site. So you don’t clutter your pages it’s hand to hide the images on your site, but don’t worry they will still come up when someone shares a page to Pinterest.
Schedule Pins
Pinterest’s algorithm likes when you post frequently. The more you post, the more people see your pins, the more they follow you, the more they click your content, and the more important Pinterest thinks you are. If you don’t want to be wasting hours every day scrolling through finding pins, then bombarding people with all your pins at once, invest in a scheduling program. This means you can spread your pins out throughout the day, and you’re not wasting your time.
SEO
You might not think it, but Pinterest is a search engine. This means you should consider SEO when pinning. Ensure your profile and board descriptions include keywords. As well as and pins you have, ensure there is an appropriate description and the alt text fields are filled out.
Happy pinning!
